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Tuesday, March 31, 2015

The History of Typography

Branding your business is more than your logo and the colors you use on your sign—it’s also about typography. If the font design on your marketing materials is well done, it will be appealing, eye-catching and inspire your customers to act.
But if the typography is poorly done, it’s a different story. In a study called Measuring the Aesthetics of Reading, sponsored by Microsoft, researchers found that bad typography caused the muscles responsible for frowning to activate in readers.
Another study showed that bad typography causes eyestrain. That’s certainly not the best way to introduce yourself to customers!

What is Typography?


If the term typography is causing you to draw a blank, the dictionary definition is simply “the style and appearance of printed matter.” Typography is not only the font, but also how the fonts are arranged.

3 Typography Tips for Branding Your Business


An aesthetically pleasing font does more than just please the eye. Good typography is what makes your marketing materials look professional. A few tips to get the most out of your business’s typography:
Typography Tip #1: Reflect Your Personality
The world’s top brands have typography that reflects their business’s style. Look at Apple. The corporation’s clean, careful use of a font called Myriad reflects everything about the brand, from Apple’s sleek glass storefronts to the minimalism styling of its laptops.
Typography Tip #2: Be Consistent
You’ll want your typography to be consistent across the board, from your signage to your vehicle wrap. Like your brand logo, using the same typography makes your brand more identifiable.
Typography Tip #3: Do Combinations Right
This part can be tricky and is best left to a professional graphic designer. Combining two different fonts is a wonderful way to make the benefits of your business stand out. However, the two combinations should complement each other and not compete.
Even subtle differences in typography can have a big impact on the way customers view your brand. Typography is just as important as the use of color, images and graphics used in creating your brand.

Creative Services Department at ProLabel Phactory


Provides creative services for corporate and brand identity work as well as full development of printed and digital matter, through consistent management, careful attention to detail, and consideration for each project’s requirements and context. ProLabel is also responsible for the development of online and offline applications, including the design and coding of all blogs, and design and production of customized applications (APPS), promotional materials and supporting identities.


If you’re searching for a graphic designer in South Florida to design and create your marketing materials, choose ProLabel Phactory! We have 20 years of experience and can ensure your 100% satisfaction. To find out more about our graphic designers, contact us at 305-620-2202.




Tuesday, March 24, 2015

Brand Management





Stuck? Not sure what to call your brand line? Grab your notebook and let’s walk through this process together. http://ow.ly/xLCJM
Posted by Private Label Insider on Sunday, March 29, 2015

MARCH 24TH, 2015

4 Ways Brands Should Support Sales Teams

MARCH 20TH, 2015

5 Metrics For Measuring Brand Potential

MARCH 06TH, 2015

Brands And The Boundaries They Must Keep

MARCH 05TH, 2015

6 Sure Signs Of A Truly Trusted Brand

Monday, March 2, 2015

Designing Brands For Ideal Customer Experiences

 Formula for choosing a brand’s identity


1. History: Why did you create this product?

What was the story behind why you created your product and what problem is it trying to solve? This truly is the foundation and starting point for identifying your brand’s message.
2. Core of the brand:  What does your brand stand for?
What problem is it solving? Take the time to write out your history and why you created the product. Than you’ll start seeing words pop out at you. Those descriptive words than can become part of your copy, name and brand story.
3. Name: Keep it simple 
Be sure to choose a name that connects with your customer and expresses the product well and is easy to spell. If people don’t get it than they won’t buy it. Period.
4. Logos are the same: Keep it simple.
Ideas are everywhere!
5. Connection factor: How do people (customers) connect to your brand?
People buy from people. How do you customers connect with your product? Does the name resonate? Do they look at your brand, marketing material and product and purchase it? If not, we need to re-evaluate how your brand and marketing collateral are being received by your customers.
6. Put it all together
Take the history+core+name+logo+connection factor = the foundation of your brand’s identity.
Customer Experience Workshop
Branding Strategy Insider
Designing Brands For Ideal Customer Experiences