Stuck? Not sure what to call your brand line? Grab your notebook and let’s walk through this process together. http://ow.ly/xLCJM
Posted by Private Label Insider on Sunday, March 29, 2015
INSTANT QUOTE
Bring Your Ideas To Life
Showing posts with label Product Marketing. Show all posts
Showing posts with label Product Marketing. Show all posts
Tuesday, March 24, 2015
Brand Management
Monday, March 2, 2015
Designing Brands For Ideal Customer Experiences
Formula for choosing a brand’s identity
1. History: Why did you create this product?
What was the story behind why you created your product and what problem is it trying to solve? This truly is the foundation and starting point for identifying your brand’s message.
2. Core of the brand: What does your brand stand for?
What problem is it solving? Take the time to write out your history and why you created the product. Than you’ll start seeing words pop out at you. Those descriptive words than can become part of your copy, name and brand story.
3. Name: Keep it simple
Be sure to choose a name that connects with your customer and expresses the product well and is easy to spell. If people don’t get it than they won’t buy it. Period.
4. Logos are the same: Keep it simple.
Ideas are everywhere!
5. Connection factor: How do people (customers) connect to your brand?
People buy from people. How do you customers connect with your product? Does the name resonate? Do they look at your brand, marketing material and product and purchase it? If not, we need to re-evaluate how your brand and marketing collateral are being received by your customers.
6. Put it all together
Take the history+core+name+logo+connection factor = the foundation of your brand’s identity.
Designing Brands For Ideal Customer Experiences
Monday, January 5, 2015
Interested in sharing your insights on Product Packaging Design in Food & Beverage, Cosmetics, Pharmaceutical, Nutriceutical, and or Product Branding?
We're always open to expert contributions of knowledgeable and insightful stories on news and trends in all areas of Product Packaging & Branding Design in various industries such as Food & Beverage, Pharmaceutical, Cosmetics/Cosmeceutical, Nutriceutical & Sports Nutrition just to name a few.
We welcome ideas for original editorial content from guest bloggers. If you’re interested to writing follow the four easy steps below.
Each post needs to be 100% original and cannot have been published on other websites or print publications. Bloggers should fully disclose any and all past and present commercial relationships to companies and people mentioned in their post.
ProLabel Inc. retains exclusivity of the post for 24 hours after it runs. After that, bloggers can repost on their personal blogs with attribution to the original post.
You’re welcome to link to your own social media profiles, your own blog, and other assets from your own business within your post, but ProLabel Inc. reserves the right to remove third-party affiliate lists.
Each post will be edited and copy edited by ProLabel Inc. Edits may be made to adhere with ProLabel’s blog style guidelines. We may also edit your post for length.
Your submission is subject to review by the ProLabel Inc. editorial staff and does not guarantee automatic publication.
Step 1: Craft a pitch explaining what you’d like to write about:
The best guest posts are written by authors who are passionate about their subject matter. Think about where your existing interests and expertise overlap with our five coverage areas.
While ProLabel Inc. editors are happy to help you refine a post idea, your pitch is more likely to be successful if it is specific and tailored to our audience of experienced professionals.
Craft a one or two sentence summary of your post, along with a suggested headline.
Step 2: E-mail your pitch to the editor:
Keep in mind that due to the volume of e-mail ProLabel Inc. editors receive, it may take up to a week for you to receive a response. Please email this blogs editor, David Inguanzo, David@ProLabelInc.com
Step 3: Craft your post:
Most of our posts are about 500 to 700 words long. The most successful posts have a light and breezy tone, but make their points quickly.
Include a short bio — between 35 to 45 words — at the bottom of the post. Your name, your organization and a recent accomplishment or two are great things to include. We’re happy to link to your website, Amazon book page or Facebook or Twitter account if you like. Just be sure to include all the necessary URLs when you turn in your post.
If applicable, we will add stock art to accompany your post. Feel free to submit a headshot or book-cover image, where relevant.
Step 4: Promote and engage:
We encourage authors to respond to reader comments and questions about their posts.
We encourage authors to respond to reader comments and questions about their posts.
Look for ProLabel Inc. to promote your content using a variety of social networks and e-mail newsletters, but also feel free to share that link with your own network for maximum exposure.
The editor will coordinate a specific publication date with you and will send you a link to your post when it goes live.
Friday, December 19, 2014
Monday, December 1, 2014
Tuesday, October 7, 2014
Thursday, September 25, 2014
Tuesday, September 16, 2014
Monday, September 15, 2014
Who Exactly Uses Social Media?
One of the first things we recommend when it comes to getting into social media marketing and creating an effective strategy, is to really understand your goals and which social sites are most likely to help you accomplish those goals.
~ A +ProLabel Inc. Customer
Read more: http://www.ProLabelInc.com #socialmedia
~ A +ProLabel Inc. Customer
Read more: http://www.ProLabelInc.com #socialmedia
Tuesday, August 26, 2014
Finalists named in 2014 Pro Carton ECMA Award
The Pro Carton ECMA Award is widely supported: in 2014, more companies participated than ever before, and at 120 entries, this is the second highest number of entries in the history of the competition. The award ceremony is a premiere this year: the winners will receive their awards at the first joint congress of ECMA and Pro Carton in festive surroundings – on 18. September at the Award Gala in Sorrento (Italy).
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| Finalists named in 2014 Pro Carton ECMA Award |
Tuesday, July 29, 2014
Packaging design receiving ‘greater level of attention to detail’ - What a "BRAND" must have.
Packaging design receiving ‘greater level of attention to detail’
ProLabel
Hands up if you've ever been to this meeting:
“I like orange.”
Or “Don’t make it orange.”
“Use short words.”
Or “People don’t read.”
“We need to be on TV.”
And/or “We need to export.”
Brands thrive when they are based on meaning, trust, relevance and delight – but of course they must deliver that meaning, trust, relevance and delight to the buyer, not the seller. Otherwise they risk narcissism.
Every brand must pursue a life of its own – not affirm the life of a manager. And to me, that integral sense of being an asset in its own right hangs on ten things.
A brand must have:- Its own name (obviously)
- Its own purpose
- Its own values
- Its own viewpoints
- Its own story
- Its own language – verbal and visual
- Its own structure
- Its own pricing
- Its own style of marketing
- Its own experiences
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