A new organization to connect, support, and recognize female employees in the packaging industry.

Women in Packaging to launch at Packaging Innovations

Meeting New Challenges in Decorative Effects

Meeting New Challenges in Decorative Effects

Bring your brand story to life

Branding solutions play a key role in forming value and quality perceptions. According to research identical products with labels of a higher quality/design score up to:*
79% higher in perceived attractiveness
64% higher in perceived quality
21% higher in estimated price
32% higher in consumer willingness to spend
* Source: Impact of Textile Labels Study 2007

ProLabel Phactory produces many varieties of labels, product folding carton, and shelf talkers (just to name a few) in a wide range of materials for most applications and budgets.


To create eye-catching and intriguing point of sale solutions for your brand, we offers innovative tactile and textured effects with a range of coatings that can be applied to standard coated paper board. The coating is applied as part of the printing process and offers a more cost-effective solution to pretreated specialty papers. such as
Patterned gloss coating

Differentiate with eye-catching and unique solutions for point of sale branding such as a graphic paper ticket. ProLabel produces many varieties of price tickets and labels in a wide range of materials for most applications and budgets. The following are available in a wealth of creative and ecologically relevant global paper stocks to help you achieve global consistency in brand identification all the way from source to store:

• Barcode tags that comply with industry standards
• Price tickets including multi-price/multi-currency solutions
• Point-of-sale stickers
• Integrated tags with graphics and variable data

Design and new label concepts

The need for more data and languages can necessitate a label redesign. ProLabel Creative Services can facilitate the process. Our unparalleled experience and expertise can help you optimize label size, layout and construction to meet your changing needs.

The design and quality of labeling and packaging elevate brands and inspire purchases.

Beyond The Label

beyond the label

Packaging World

By Lisa Landers

Trends, unlike fickle fads that come and go, signal significant cultural shifts in consumer behavior and clarify what’s important to consumers when they make the decision to purchase one product over another. As brand owners and designers, we need to listen up, take heed, and shift accordingly by offering solutions and better choices to meet consumer demands. Read more-

Packaging design receiving ‘greater level of attention to detail’ - What a "BRAND" must have.

  
Packaging design receiving ‘greater level of attention to detail’

ProLabel

People buy brands, not managers. And yet think about the number of managers who make judgment calls, sometimes very big judgment calls, based on their own opinions and experiences? They feel comfortable because they are expressing views and making decisions that fit with their worldview. But that doesn't mean they’re necessarily doing the brand justice, particularly if their viewpoints compromise the personality of the brand itself.

Hands up if you've ever been to this meeting:

“I like orange.”

Or “Don’t make it orange.”

“Use short words.”

Or “People don’t read.”

“We need to be on TV.”

And/or “We need to export.”

Brands thrive when they are based on meaning, trust, relevance and delight – but of course they must deliver that meaning, trust, relevance and delight to the buyer, not the seller. Otherwise they risk narcissism.

Every brand must pursue a life of its own – not affirm the life of a manager. And to me, that integral sense of being an asset in its own right hangs on ten things.

A brand must have:

1. Its own name (obviously)
2. Its own purpose
3. Its own values
4. Its own viewpoints
5. Its own story
6. Its own language – verbal and visual
7. Its own structure
8. Its own pricing
9. Its own style of marketing
10. Its own experiences

facebook@prolabelinc.com - Packaging Design — at ProLabel Inc.