ProLabel Offers Brand Protection and Security Printing
Retail industry sources estimate the annual cost of pirated and counterfeit goods in the hundreds of billions of dollars, some 5-7% of global trade. The Global Retail Theft Barometer (GRTB), the largest study of the cost of shrink and crime in the global retail industry, found that retail theft cost the world's retail sector $10.3 billion in 2010.
ProLabel Inc offers custom-tailored brand protection and loss prevention solutions. These solutions can be integrated throughout the supply chain to help you protect your merchandise and your brand creatively, intelligently and cost-effectively.
Authentication RFID item-level authentication ensures integrity and visibility across the entire global supply chain, facilitating immediate product authentication and shipment tracking while reducing the risk of counterfeiting and diversion.
Overt Brand Protection Solutions - Visible technologies that can be used for both investigative and consumer validation of product authenticity. They normally can be viewed with the naked eye or a hand-held magnifier.
• Micro-printing
• Holograms
• Special security threads
• Printed and demetalized security threads
Covert Brand Protection Solutions - These technologies are often applied as a second level of security in combination with overt technologies. They almost always require the use of a viewing device ranging from a magnifier to more complex analytical equipment and are not intended for customer use.
• Infrared luminescent inks and yarns
• UV fluorescent covert security inks
• Color shift inks
Track and Trace - A proprietary data management program that ties together serialized numbering schemes on labels with factory label printing audits and raw material tracking.
See more at: www.ProLabelInc.com
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