As packaging design continues to grow as a discipline and a community, The ideology of idea-sharing led to creating the first e-book containing some of our more popular structural designs, as well as tried and true standards. For students and professionals alike, the easy-to-use e-book can be imported into Adobe Illustrator to scale, edit, and print. Each dieline comes with photos, a brief description, and basic design guidelines to illustrate the structure and become a quick reference for packaging designers.
Brands thrive when they are based on meaning, trust, relevance and delight – but of course they must deliver that meaning, trust, relevance and delight to the buyer, not the seller. Otherwise they risk narcissism. Every brand must pursue a life of its own – not affirm the life of a manager. And to me, that integral sense of being an asset in its own right hangs on 10 things.
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